EdTech
Case study / 01
Go-to-Market Strategy, US Market Entry, K-12 Sales Strategy
PreK-2
US school market strategy
01 / Context
Funexpected Math is an early math app for kids aged 3 to 7, built by two mathematicians. It won Kidscreen's Best Original Learning App in 2025 and is pre-installed on demo iPads in Apple stores. Parents in dozens of countries already paid for it. The funded startup wanted more: sales in United States schools. That is a different business. Parents buy with a tap. Schools buy through budgets, committees, privacy reviews and a calendar that only opens a few times a year. A product can be excellent and still stall if it is sold the wrong way, to the wrong person, at the wrong time.
02 / System
I built the go-to-market strategy for the US. I sell to K-12 schools every day as Chief Growth Officer at Bookvending.com, so the plan came from how US schools buy in practice.
L
DTC Wellness
+44%
Online store sales
A Buffalo chaga brand with a strong product and no growth system. I built one, from strategy through execution, and online sales grew nearly twice as fast as the business overall.
Growth Strategy, Email Marketing, SEO and Content, Social and Influencer, Store Conversion
E
Circular materials
One system
From material story to specification
A material-first brand and commerce system for a studio shaping circular interiors.
Brand strategy · Digital commerce · Framer
A
Cultural platform
Always on
A digital space that evolves with the programme
A living digital exhibition space for new commissions, conversations, and ideas in motion.
Creative direction · Editorial design · Development