Work archive
Brand systems, digital products, and editorial websites built to make complex ideas feel immediate.
All projects
From first positioning to final interaction, each case study shows how strategy, identity, and digital craft work as one system.
F
EdTech
PreK-2
US school market strategy
An award-winning early math app, loved by parents, wanted to sell into US schools. I built the go-to-market strategy for that move.
Go-to-Market Strategy, US Market Entry, K-12 Sales Strategy
L
DTC Wellness
+44%
Online store sales
A Buffalo chaga brand with a strong product and no growth system. I built one, from strategy through execution, and online sales grew nearly twice as fast as the business overall.
Growth Strategy, Email Marketing, SEO and Content, Social and Influencer, Store Conversion
E
Circular materials
One system
From material story to specification
A material-first brand and commerce system for a studio shaping circular interiors.
Brand strategy · Digital commerce · Framer
A
Cultural platform
Always on
A digital space that evolves with the programme
A living digital exhibition space for new commissions, conversations, and ideas in motion.
Creative direction · Editorial design · Development
H
Financial infrastructure
Live
One story across product and platform
A sharper launch experience that makes financial infrastructure feel clear, credible, and ready to scale.
Positioning · Product story · Motion system
F
Climate intelligence
Signal → action
A clearer climate workflow
A modular identity and product experience for teams turning environmental signals into action.
Brand system · Product design · Development
L
Digital health
24/7
Guidance across the care journey
A calmer care journey designed around clarity, reassurance, and informed action.
Positioning · UX research · Interface system