Financial infrastructure
Case study / 01
Positioning · Product story · Motion system
Live
One story across product and platform
01 / Context
Halcyon connects complex financial operations behind a calm, direct interface. We clarified the positioning, organised the product story around real decision moments, and created a launch system that feels technical without becoming opaque.
02 / System
An editorial grid carries the narrative from high-level value to detailed product flows. Reflective colour, precise diagrams, and restrained motion create momentum while preserving the confidence expected from an infrastructure partner.
F
EdTech
PreK-2
US school market strategy
An award-winning early math app, loved by parents, wanted to sell into US schools. I built the go-to-market strategy for that move.
Go-to-Market Strategy, US Market Entry, K-12 Sales Strategy
L
DTC Wellness
+44%
Online store sales
A Buffalo chaga brand with a strong product and no growth system. I built one, from strategy through execution, and online sales grew nearly twice as fast as the business overall.
Growth Strategy, Email Marketing, SEO and Content, Social and Influencer, Store Conversion
E
Circular materials
One system
From material story to specification
A material-first brand and commerce system for a studio shaping circular interiors.
Brand strategy · Digital commerce · Framer